Senior Product Marketing Manager, Consumer
Offchain Labs
Marketing & Communications, Product
Remote
Posted on Jun 7, 2025
At Offchain Labs, we aren’t just building products: we’re leading a movement.
As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency.
At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If you’re energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.
Why Offchain Labs?
Offchain Labs is setting the pace for the entire Ethereum ecosystem. We built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution that exists today.
Arbitrum’s ecosystem is undergoing tremendous growth with hundreds of projects and dApps on Arbitrum One today. Over 100 different teams have used Offchain Labs technology to build their own Arbitrum chains. Major players in the space, Robinhood, BlackRock, Ethena Labs, Securitize, Aave, and Apechain are all using the Arbitrum stack.
Arbitrum’s thriving ecosystem wouldn’t exist without our advanced technology stack. Arbitrum, Prysm, ZeroDev. These aren’t just product names. These are tools that are actively reshaping what's possible on Ethereum and advancing its core infrastructure.
To top it all off? We’re backed by $124 million in funding. We’ve demonstrated consistent execution with billions in secured value, thousands of supported projects, and infrastructure processing millions of transactions seamlessly.
The Role:
- Offchain Labs is looking for a creative, strategic, and execution-oriented Product Marketing Manager, Consumer to assist in go-to-market efforts for our growing portfolio of products. This role is made for a strategist and storyteller who thrives at the intersection of product, marketing, and community driving the next wave of users onchain.
- You’ll work closely with product, partnerships, and ecosystem teams to shape positioning, define messaging, and drive campaigns that resonate with both crypto-native and mainstream users. Your work will directly support our broader consumer growth strategy.
What you'll do:
- Develop go-to-market plans, messaging, and launch execution for consumer product ecosystem
- Partner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention
- Build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stage
- Develop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiences
- Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
- Support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions
- Contribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiatives
- Iterate on strategies based on user feedback, market trends, and campaign results
What you'll need:
- 5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer tech
- Demonstrated success launching and scaling consumer-facing products or features with quantifiable outcomes
- Strong copywriting and storytelling skills—able to distill complexity into clarity
- Experience working cross-functionally in fast-paced, iterative environments
- Comfort navigating ambiguity and solving open-ended problems with structure and insight
- Familiarity with growth loops, funnels, and lifecycle marketing
- Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
- Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success
Perks
- Remote-first global workforce + NY office
- Annual company offsite (last year, Bahamas!)
- Opportunity for subsidized attendance to industry conferences
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Home office set up / ergonomic equipment matching program
Attention Offchain Labs Job Seekers:
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email jobs@offchainlabs.com
At Offchain Labs, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.